Now in its eighteenth year, Recycle Now’s Recycle Week is the nation’s biggest annual celebration of recycling and this year Veolia are supporting their ‘Let’s get real’ campaign. Real about where we are with recycling, where we want to be and how we’re all going to get there, together.
Now more than ever, questions are being asked about recycling, so Veolia is on hand to support the public with helpful tips and answers this Recycle Week, encouraging sustainable waste behaviours in our communities.
To help reassure the public that their recycling really does make a difference, Veolia’s campaign will reveal, day-by-day, the positive impact recycling different items can have on the environment and the realities of wasting valuable resources that can become new materials. In the UK alone, recycling saves around 10-15 million tonnes of carbon emissions a year - this is the equivalent of taking 3.5 million cars off the road
Keep your eyes on social media as throughout the week, Veolia will be revealing how important recycling is and how every time someone chooses to put the right items in the right bins, at home, at school or out and about, they contribute to Veolia’s purpose of ecological transformation.
Take Tuesday 18 October for example, Veolia will be sharing how much paper the average family throws away. Spoiler alert, it’s six trees worth of paper! And yet, for every tonne of paper we recycle, we can save 17 trees and since Recycle Week 2021, Veolia has recycled as much paper as would take 4.5 million trees to produce. This not only saves resources but prevents us from having to cut down new trees and we desperately need them in our fight against the climate crisis.
Pascal Hauret, Managing Director, Municipal at Veolia said:
“Recycle Week is a unique opportunity to raise awareness amongst the communities we work with across the country of the innovative solutions we are delivering to help residents recycle. We want them to know that their recycling really does make a difference. By supporting Recycle Now’s campaign it shows just how much energy and raw materials we can save and the pollution and waste we can reduce, together, working towards our purpose of ecological transformation.”
Craig Stephens, Campaign Manager for Recycle Now:
“By recycling even better we can have a big impact on our environment. In the UK it’s no different – more and more people are recycling, so the next step is to make sure we get our recycling right. So come on and keep up the great work and let’s make the UK’s recycling better than ever before!”
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